How Marketing Teams Can Participate In Data Governance

How Marketing Teams Can Participate in Data Governance

Today’s marketing teams are collecting, storing, and processing vast amounts of customer data to make high-impact decisions and build marketing strategies. It was once believed that the more data collected the better, but this has ceased to be the case in many ways. Marketing teams need to be strategic when it comes to data collection–and…
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Angela Lonzetta

Angela is an ADCG Charter Member and a Marketing & Cybersecurity Program Manager at Coleman Research. She is also a Masters Candidate - Cyber Security at Fordham University.

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